Exhibition campaigns require making the right decisions at every step. One of such crucial decisions is choosing the right space for your exhibition stand. It is crucial for trade show success whether you are participating for the first time or the hundredth time. You may get an attractive booth design made by expert booth builders, but where you keep it on the exhibition floor makes your campaign more effective.
Explore these seven tips from expert booth builders to select the best space for your exhibition stand:
1. Near the Entrance
Spaces near the are prime locations on the exhibition floor. Exhibitors there get high visibility and engagement. Trade show attendees remain quite energetic while entering the exhibition. You can capture the attention of attendees right at the beginning of their trade show exploration. Thus, booth placement near the entrance helps you utilise their enthusiasm in your favour. However, you should be nearby but not next to entry or exit points.
2. Corner Locations
You can maximise your booth and brand exposure with corner locations. Such zones often witness multiple traffic flows, which increases your booth’s visibility. Therefore, you must invest in corner locations. This step will help you attract a diverse audience and get better engagement. It helps you achieve your exhibition goals with ease.
3. Cross Junctions
Cross junctions on the exhibition floor are high-traffic areas. These spots get intersecting traffic and observe higher booth exploration in comparison to other spaces. You can leverage that advantage to improve your trade show performance. You will get a natural influx of visitors to your booth if you get it placed here. This ensures ample opportunities for engagement and higher ROI from your trade show marketing campaigns.
4. Near the Cafés and Restrooms
You can think about getting spaces near the cafes and restrooms on the exhibition floor. These are popular and strategic spots. Trade show attendees tend to explore nearby spots after using public amenities. You can get spontaneous visits and interactions at your booths if they are in these zones. You just need the right exhibition booth size and design to accommodate them.
5. Choose Left or Right Side Strategically
People tend to move right in Western countries when they get a choice. This factor is often overlooked, but you can’t ignore audience exploration preferences when it comes to choosing your booth space. However, you must consider the venue's layout and local cultural tendencies while finalising the left or right side at any international event. This decision can greatly enhance your booth’s performance.
6. Close to Competitors
You get more visibility when you get booth space close to your competitors. This step leads to a healthy competition, and you easily get attention from a highly relevant audience. You must place your booth wisely for maximum impact; otherwise, you will lose the edge over your competitors. You must get a good exhibition stand and avoid being directly next to your competitor on the show floor.
7. Close to Leading Brands
You can get higher booth visibility by being adjacent to the booth of leading brands in your industry. You get instant benefit from the crowd visiting well-known brands when you select a booth space near them. This approach increases your brand visibility. It helps to draw more visitors to your booth.
Contact Us for Outstanding Exhibition Booth Solutions
You must get a custom exhibition booth design for the best results when choosing the right exhibition stand space. Hire expert booth builders for assured success. We, at Radon SP. Z O.O. offer the smartly-crafted exhibition stand design. You get superior design and build quality with us. Contact us for turnkey booth solutions and let our experts help you gain maximum benefits from your booth space.
